Maximum Quality
Innovation
International Presence
Environment
Education
Maxium quality at the best possible price
An automized process with cutting-edge machinery, high purchase volumes and a low or null financial cost, among other aspects are what make it possible for Salerm Cosmetics to offer an excellent product at the best possible price.
Innovating
A sector like cosmetics is shaped by the constant demand for new products which follow the latest trends, such as technical advances which are less agressive and offer more natural results. This is why, since the seventies, Salerm Cosmetics has put a lot of effort into the creation of new products through Laboratorios Cosmeticos Lamarvi, the brands own R+D center where new references are created. On the other hand, the company is pioneering in both its system of hair color conservation and the creation of color which remains uniform from one batch to the next.
International Presence
The company has production plants in Barcelona (Spain) and Valencia (Venezuela). The Spanish plant sells part of the production in Spain and exports the rest to markets on 4 continents. In order to manage this branches have been successfully established in around 30 countries. The Venezuelan plant, in operation since 1995, sells its production on the local market. This farreaching internation presence allows the company to keep constantly up-to-date with trends and needs on a global scale.
Commitment to the environment
LThe Group’s philosophy is not only concern for customer care and comfort, but also that of the environment through optimization of production processes and a commitment to sustainable growth and development. We are a Cruelty Free company and have never experimented on animals either for our raw materials or finished products.
Striving for a better future for hair care preofessionals
Through the Salerm Cosmetics Adademy & Technical Center, a group of academies which the group owns and runs in Barcelona, Costa Rica, Venezuela, The Dominican Republic and soon in Mexico, the company trains and updates hairdressing professionals. Also, through the VMV Cosmetic Group Foundation grants are awarded covering 50% of hairdressing training costs for young people with limited resources who wish to dedicate themselves to the world of hairdressing. The Foundation also develops educational materials for continued professional training and text books for future professionals from the hairdressing sector.
An automized process with cutting-edge machinery, high purchase volumes and a low or null financial cost, among other aspects are what make it possible for Salerm Cosmetics to offer an excellent product at the best possible price..
A sector like cosmetics is shaped by the constant demand for new products which follow the latest trends, such as technical advances which are less agressive and offer more natural results. This is why, since the seventies, Salerm Cosmetics has put a lot of effort into the creation of new products through Laboratorios Cosmeticos Lamarvi, the brands own R+D center where new references are created. On the other hand, the company is pioneering in both its system of hair color conservation and the creation of color which remains uniform from one batch to the next.
The company has production plants in Barcelona (Spain) and Valencia (Venezuela). The Spanish plant sells part of the production in Spain and exports the rest to markets on 4 continents. In order to manage this branches have been successfully established in around 30 countries. The Venezuelan plant, in operation since 1995, sells its production on the local market. This farreaching internation presence allows the company to keep constantly up-to-date with trends and needs on a global scale.
The Group’s philosophy is not only concern for customer care and comfort, but also that of the environment through optimization of production processes and a commitment to sustainable growth and development. We are a Cruelty Free company and have never experimented on animals either for our raw materials or finished products.
Through the Salerm Cosmetics Adademy & Technical Center, a group of academies which the group owns and runs in Barcelona, Costa Rica, Venezuela, The Dominican Republic and soon in Mexico, the company trains and updates hairdressing professionals. Also, through the VMV Cosmetic Group Foundation grants are awarded covering 50% of hairdressing training costs for young people with limited resources who wish to dedicate themselves to the world of hairdressing. The Foundation also develops educational materials for continued professional training and text books for future professionals from the hairdressing sector.
