HD Colors

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HD Colors Fantasy

Hair color that's pure fantasy

High-definition semi-permanent hair color

HD Colors Fantasy has been created for authentic and creative women. Express yourself through color with the most intense semi-permanent HD Colors. Bold and wild high-definition pigments.

HD Colors Fantasy is a hair color concept that cares and repairs for hair as it contains no ammonia (or substitutes), doensn’t have an alkaline pH and doesn’t require peroxides to work. They also contain a conditioning polymer, derived from cellulose, that uses the same magnetic effect as the color pigments to adhere itself to the hair fiber and produce a repairing effect, drastically reducing frizz and making hair easier to comb and style afterwards.

HD Colors use magnetic effect hair color pigments which are physically drawn from the cuticle and anchored within the hair’s core for immaculate and long-lasting results.


Apply HD Colors Fantasy to dry hair and comb or massage thoroughly. Place the required amount into a plastic bowl. Apply to the hair, 0,4 in from the scalp and work evenly to the ends.

Recommended exposure time is 30 minutes at room temperature and 20-25 minutes under an infrared heat lamp. If hair is very stubborn we recommend using a plastic cap and increasing exposure time.

The use of heat is optional.

Finally, rinse or wash with cold water and dry as usual. We recommend using Bitrat Citric Balance to prolong color duration.

9 luminous tones + 1 neutral tone for pastels

Semi-permanent hair color

High-definition Color Technology

Repairs and cares for hair

Ammonia free, non-alkaline pH, no peroxide

Exposure time: 30 minutes

150 ml (5,4 oz)


HD Colors is available in 9 luminous tones and 1 neutral tone which can be used to creates pastels, for a hair color capable of transmitting a multitude of sensations, with totally personalized results with many fantasy colors to choose from. 


Greater than oxidation hair color, because the direct color pigments used in HD Colors prevent the interference often experienced with oxidation color pigments (cross-reactions).


Of the hair structure. This hair color does not require ammonia, peroxide or other developers. It doesn’t contain parabens or PPD and this prevents itchiness or allergies in people with sensitive skin.


Thanks to its repairing formula it conditions and hydrates the hair to leave it especially shiny.


Greatly superior to any other direct hair color on the market, lasting up to 45 washes thanks to its magnetic effect which traps and maintains the color properties.


The colors can be mixed in any way imaginable to achieve any color at all, as well as the Clear color option which opens up an even greater spectrum of possibilities allowing you to create any color combination you can imagine.

For optimum results the product should be used as it comes. It shouldn’t be mixed with peroxide, or other technical products. However, the colors can be mixed together without limits to create any color (even natural tones) or with other products to add reflects or hues. To get pastel tones, they can be mixed with Clear to lighten and reduce intensity.

Firstly, Color Up works by enveloping the hair shaft in a layer of direct color without any kind of mixing, while HD Colors, as well as depositing color, adheres to the hair’s inner cuticle, resulting in much longer-lasting results. The average duration of Color Up is 3 washes compared to 45 for HD Colors. The finished effect of Color Up is matte whereas HD Colors give the hair added shine. Lastly, the exposure time for application of the products is different.

The color results and quality will always depend on what the hair is like before application. If the customer has a dark base and wants vibrant and intense results then pre-lightening will be necessary. The lighter the initial hair color, the more vibrant the color results will be.

We recommend doing a prior strand test to make sure you get the desired results.

The ideal Salerm Cosmetics treatment range to use with this hair color is Citric Balanceas it’s especially designed for the care and treatment of color-treated hair. Thanks to its formula based on the Sequential Hair Care System it restores the hair structure after processing, increasing the duration of the service and improving the color’s performance. It includes a shampoo, lotion and conditioning mask.

HD-Colors contain no ammonia and are free from parabens and PPD, they also don’t require peroxide for their application. This is what makes this the perfect hair color for anyone with an allergy to one of these components. However, it’s always recommendable to do an allergy test before using a new hair coloring product for the first time.

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by Salerm Cosmetics



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