Benefits of a hair straightener or keratin treatment

A hair straightener or keratin treatment rebuilds damaged areas of the hair shaft. It works by sealing the cuticle and protecting it, controls volume and curl by easily eliminating frizz, so that styling in a straightened position can be done much easier, faster and longer. Furthermore, after a keratin treatment it improves the softness, shine and elasticity of the hair shaft.

How long does keratin straight hair last?

A hair straightening treatment lasts on average between 3 to 4 months, provided that the recommended maintenance products are used.

Is a keratin treatment definitive?

No, because it does not totally modify the internal structure of the hair shaft, as permanent straightening products do.