The beginnings of Salerm Cosmetics go back to the end of the seventies with the purchase of Salherm, a small hair color company belonging to the Sala brothers.
One of the Salherm’s suppliers is a hairdresser and entrepreneur Víctor Martínez Vicario, who makes color charts for the company and who in 1978 bought the company, which was facing financial dificulties at that time. What seemed initially to be just a quick liquidation of stock turned into the continuity and growth of the company.
In 1979 the company moved to Lliçà de Vall, Barcelona where it is still located today. The real turning-point a few years later came with the creation of a distribution network which continues to grow today. The change meant consolidation for the brand, which began to receive recognition and prestige iin the professional hairdressing sector. It was then that Laboratorios Lamarvi was created, offering support in the creation of new products.
We all have dreams. Some come true and others don’t. Victor Martinez Vicario’s, creator of VMV Cosmetic Group and president of Salerm Cosmetics, started to come true when he travelled to Barcelona over 50 years ago, with his cousin from Mecerreyes (Burgos), on the back of a Vespa, in the search of a better future.