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Polar blonde: the hair color they’re all after

Blanca Suárez, Laura Escanes, Úrsula Corberó and Emilia Clarke are just some of the celebrities who have joined the craze for polar blonde. What is it about this color that everyone loves so much? We don’t know if it’s the Khaleesi effect that’s behind this phenomenon but, have you noticed lately that the number of blondes around has grown substantially? It’s clear that more and more women are experimenting with platinum, almost white hair, also known as nordic blonde. White hair has taken over our streets and blonde is definitely one of the most requested colors in salons all over the world.

Polar blonde is on trend

Celebrities like Blanca Suárez were the first to showcase the look, which then seeped onto the street, gradually becoming a regular craze. Although the actress wears the color with a dark root, total polar blonde hair is also popular, although of course this option requires a lot more looking after. Getting this color isn’t easy. First it’s necessary to lighten the hair and then tone it. Remember that hair suffers greatly during this process so it’s doubly important to keep up a good, nourishing hair care routine post color application. Once you do decide to go for it, wait for 48 hours before washing for the first time. In this way you will limit the dehydration of the hair. We recommend that you first wash your hair with our Citric Balance Shampoo, since it maintains the pH level in acidic levels, seals the cuticle and preserves the natural shine and touch of the hair. Since the hair is more dehydrated, a good option is that before working with the iron or the dryer, apply a spray that protects it against heat, taking care of it, hydrating it and favoring the straightening, as is the case with Spray Straightening.

Platinum hair care

Nourish, nourish, nourish. This must be your mantra. This type of lightening is so aggressive it tends to damage hair. A good conditioning mask like Wheat Germ Mask is essential and ideal for dry or badly damaged hair. It will soften and increase vitality, with visible results from the very first application. Grapeology Serum should also be a part of your hair care routine. It’s the ideal oil for color-treated hair (it won’t affect the tone of white or lightened hair) thanks to its oils originating from the crushed grapes of the La Rioja region which hydrate and nourish deep down. If you go for the hottest color trend of the moment, polar blonde, don’t forget to follow our advice ; ) And if you’re interested in other articles like Polar blonde: the hair color they’re all after or you want to stay ahead of the latest trends, get some daily hair care tips or find out what’s hot in hairstyling, then follow us on Facebook, Twitter, Instagram, YouTube and Pinterest.